Service and Support a Top Buying Factor in U.S. Companies

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Today’s companies want to be sure the products they are purchasing, including printers and MFPs, are not only reliable but able to be easily fixed in the event of an issue. This is reflected in Keypoint Intelligence research showing that service and support are the most important buying criteria for selecting a product or vendor—outside of device features.

The Changing Reality of Inkjet Printing

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Many office workers have a relatively poor view of inkjet technology in the office, driven by their past experiences with consumer inkjet printers. Indeed, inkjet technology has exhibited deficiencies compared to laser-based technology, including slower speeds, a limited feature set, and more expensive ink. But today’s business inkjet products, designed specifically for the office, are challenging these opinions of inkjet.

Why businesses do not purchase business inkjet devices

Keypoint Intelligence research has revealed that 37% of U.S. businesses do not have workgroups or departments that use business inkjet printers or MFPs (multifunction printers), and another 9% aren’t sure if they use this technology. Those who do not use business inkjets say the top reason is expensive ink; other potential reasons are a lack of speed and productivity capabilities. In addition, a good chunk of organizations just aren’t sure why they don’t like business inkjet.

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3 Myths of Managed Print Services

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There are usually five parts of an MPS strategy: Assessment, Presentation, Implementation, Monitoring, Optimization. Each stage has steps of its own, of course, and each provides an array of benefits. But taking into account the evolution of managed print services and the positive results it can reap not only in the present but also in the future, it’s no wonder the naysayers are always quick to both ignore facts and create fiction.

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Topic clustering represents the next big step in SEO evolution. Gone are the days of targeting keywords and SERP parameters without any logic for the audience at hand. Instead, topic clusters enable you to create more organic content that plays off of single related topic.

Taking a Managed Approach to IT Security

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The threats to data security and integrity are increasing. Keypoint Intelligence/InfoTrends research indicates that 64% of organizations have been the subject of some sort of IT security breach. This threat is not limited to large corporations. Medium-sized businesses (between 100 and 1,000 employees) are almost as likely to be attacked as large companies (5,000+ employees).
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